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ArticleInternet integration in business marketing tactics

J. David Lichtenthal2003

Article2003

Internet integration in business marketing tactics

J. David Lichtenthal · Shay Eliaz

109 citations·0/0 files stored·Industrial Marketing Management

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Digital Innovation in Industries Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1972Principles of Marketing 1999Electronic Commerce: A Managerial Perspective 2000The Role of the Internet in Supply Chain Management 2000Beyond the exchange--the future of B2B.

Cited by

2020The digital marketing capabilities gap 2013Information and Communication Technologies in Tourism 2014 2015Internet marketing and export market growth in Chile 2020The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms 2019Digital mediation in business-to-business marketing: A bibliometric analysis 2009An analysis of e-business adoption and its impact on relational quality in travel agency–supplier relationships 2007The role of corporate brand image in the selection of new subcontractors 2023Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions

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Year2003

Typearticle

Published2003-01-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations109

Files0 public / 0

ShelfDigital Innovation in Industries

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doi10.1016/s0019-8501(01)00198-5

openalex_workW1978539866

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