SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Internet integration in business marketing tactics
4 references·16 citing·49 second hop
Internet integration in business marketing tactics (2003)Internet integration in business marketin…The Role of the Internet in Supply Chain Management (2000)The Role of the Internet in S…Beyond the exchange--the future of B2B. (2000)Beyond the exchange--the futu…Electronic Commerce: A Managerial Perspective (1999)Electronic Commerce: A Manage…Principles of Marketing (1972)Principles of MarketingTransformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions (2023)Transformative marketing in t…How the introduction of digital sales channels affects salespeople in business-to-business contexts: a qualitative inquiry (2021)How the introduction of digit…The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms (2020)The Digital Marketing Toolkit…The digital marketing capabilities gap (2020)The digital marketing capabil…Digital mediation in business-to-business marketing: A bibliometric analysis (2019)Digital mediation in business…Analysis of ICT usage patterns, benefits and barriers in tourism SMEs in the Middle Eastern countries (2016)Analysis of ICT usage pattern…THE INTERNATIONAL JOURNAL OF ORGANIZATIONAL INNOVATION (2015)THE INTERNATIONAL JOURNAL OF …PERILAKU PEMBELIAN MELALUI INTERNET (2015)PERILAKU PEMBELIAN MELALUI IN…Internet marketing and export market growth in Chile (2015)Internet marketing and export…Information and Communication Technologies in Tourism 2014 (2013)Information and Communication…Internationalisation and the internet in UK manufacturing SMEs (2011)Internationalisation and the …An analysis of e-business adoption and its impact on relational quality in travel agency–supplier relationships (2009)An analysis of e-business ado…B2B services: IT adoption in travel agency supply chains (2008)B2B services: IT adoption in …The role of corporate brand image in the selection of new subcontractors (2007)The role of corporate brand i…Outdoor advertising for business markets (2005)Outdoor advertising for busin…Activity Coordination and Resource Combining in Distribution Networks - Implications for Relationship Involvement and the Relationship Atmosphere (2004)Activity Coordination and Res…Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)SME international performance in Latin America (2017)Digital engagement strategies and tactics in social media marketing (2020)The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs (2021)Logistical Management: The Integrated Supply Chain Process (1974)Competitive Advantage: Creating and Sustaining Superior Performance (1985)What is the Right Supply Chain for Your Product (1997)Interorganizational Governance Value Creation: Coordinating for Information Visibility and Flexibility in Supply Chains* (2007)Investigating logistics service quality in omni-channel retailing (2017)Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Social Media Strategies and Destination Management (2012)The Effect of Tourist Relationship Perception on Destination Loyalty at a World Heritage Site in China (2014)The Impact of the Internet in Travel and Tourism: A Research Review 2001–2010 (2014)Qualitative Data Analysis: An Expanded Sourcebook (1994)User Acceptance of Information Technology: Toward A Unified View1 (2003)Big data analytics for knowledge generation in tourism destinations – A case from Sweden (2014)Travellers’ acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories (2015)Developing a model for sustainable smart tourism destinations: A systematic review (2019)Diffusion of Innovations 1 (2019)Co‐citation in the scientific literature: A new measure of the relationship between two documents (1973)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Google Scholar, Scopus and the Web of Science: a longitudinal and cross-disciplinary comparison (2015)Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis (2022)Meta-analysis of food supply chain: pre, during and post COVID-19 pandemic (2023)Technological life-cycle analysis of ultra-precision machining technology: Forecasting perspective directions and tracking the critical transitions with evolution (2024)Challenges and solutions for marketing in a digital era (2014)Digital marketing and social media: Why bother? (2014)The usage of digital marketing channels in SMEs (2015)Do-it-yourself Marketing and Digital Marketing Adoption: Evidence from a Developing Country (2021)The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size (2023)Digital transformation voluntary disclosure: Insights from leading European companies (2024)Firm resources and sustained competitive advantage (2004)Users of the world, unite! The challenges and opportunities of Social Media (2009)The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro (2020)A broad overview of interactive digital marketing: A bibliometric network analysis (2021)Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing (2022)Between Hierarchies and Markets (2003)The role of dynamic capabilities in e-business transformation (2003)A hybrid approach to supplier selection for the maintenance of a competitive supply chain (2007)A Trust Model for Consumer Internet Shopping (2001)The impact of cognitive absorption on perceived usefulness and perceived ease of use in on-line learning: an extension of the technology acceptance model (2004)The use of a decomposed theory of planned behavior to study Internet banking in Taiwan (2004)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 1999Electronic Commerce: A Managerial Perspective1,605 cited
  • 2000The Role of the Internet in Supply Chain Management425 cited
  • 2000Beyond the exchange--the future of B2B.333 cited

Cited by

  • 2020The digital marketing capabilities gap330 cited
  • 2013Information and Communication Technologies in Tourism 2014317 cited
  • 2015Internet marketing and export market growth in Chile155 cited
  • 2020The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms145 cited
  • 2019Digital mediation in business-to-business marketing: A bibliometric analysis124 cited
  • 2009An analysis of e-business adoption and its impact on relational quality in travel agency–supplier relationships117 cited
  • 2007The role of corporate brand image in the selection of new subcontractors109 cited
  • 2023Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions108 cited
  • 2004Activity Coordination and Resource Combining in Distribution Networks - Implications for Relationship Involvement and the Relationship Atmosphere90 cited
  • 2015THE INTERNATIONAL JOURNAL OF ORGANIZATIONAL INNOVATION

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

75 cited
  • 2015PERILAKU PEMBELIAN MELALUI INTERNET71 cited
  • 2021How the introduction of digital sales channels affects salespeople in business-to-business contexts: a qualitative inquiry62 cited
  • 2005Outdoor advertising for business markets60 cited
  • 2016Analysis of ICT usage patterns, benefits and barriers in tourism SMEs in the Middle Eastern countries53 cited
  • 2008B2B services: IT adoption in travel agency supply chains53 cited
  • 2011Internationalisation and the internet in UK manufacturing SMEs53 cited