Product, Environmental, and Service Attributes That Influence Consumer Attitudes and Purchases at Wineries

Tim H. Dodd

91 citations0/0 files storedJournal of Food Products Marketing

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Wine Industry and Tourism Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Direct sales of wine and winery souvenirs to winery visitors is important in a number of regions throughout the United States and around the world. The attributes that influence winery visitors' beliefs can have a significant impact upon wine purchases, repeat visits, positive word-of-mouth comments, and upon future purchases at restaurants and other retail outlets. A study of winery visitors found four underlying factors from a list of 17 attributes. Regression results indicated that several wine, environment, and service attributes have a significant impact upon consumer attitudes and purchases. Product and purchase involvement were also found to impact purchase behavior.

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References

1980Understanding Attitudes and Predicting Social Behavior 2025Advances in Consumer Research 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 2000Marketing management: analysis. planning. implementation and control 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses 1985Measuring Consumer Involvement Profiles 1993Consumer Behavior: Buying, Having and Being 1991Handbook of consumer behavior

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