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An analysis of B2B ingredient co-branding relationships · Study

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ArticleAn analysis of B2B ingredient co-branding relationships

Sunil Erevelles2007

Article2007

An analysis of B2B ingredient co-branding relationships

Sunil Erevelles · Thomas H. Stevenson · Shuba Srinivasan · Nobuyuki Fukawa

81 citations·0/0 files stored·Industrial Marketing Management

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Business Strategy and Innovation Merger and Competition Analysis Supply Chain and Inventory Management

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References

1987Developing Buyer-Seller Relationships 1988The Theory of Industrial Organization 1989Theory of Industrial Organization.1994Interorganizational Governance in Marketing Channels 1995An Integrated Model of Buyer-Seller Relationships 2001Leading the revolution 1994Collaborative advantage: The art of alliances 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes

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2023Mindfulness for Global Public Health: Critical Analysis and Agenda 2020B2B brand orientation, relationship commitment, and buyer-supplier relational performance 2016Coopetitive branding: Definition, typology, benefits and risks 2010Information search in complex industrial buying: Empirical evidence from Brazil 2015Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting 2020

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2013Context effects in the evaluation of business-to-business brand alliancesarticle · 16 shared references 2012The differential impact of brand equity on B2B co‐brandingarticle · 13 shared references 2015Service inside: The impact of ingredient service branding on quality perceptions and behavioral intentionsarticle · 11 shared references 2009Business-to-business brand management: Theory, research and executive case study exerciseschapter · 11 shared references 2018Push and pull strategies by component suppliers when OEMs can produce the component in-house: The roles of branding in a supply chainarticle · 11 shared references 2013Towards the formation of consensus in the domain of co-branding: Current findings and future prioritiesarticle · 10 shared references

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Year2007

Typearticle

Published2007-10-02

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations81

Files0 public / 0

ShelfBusiness Strategy and Innovation

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doi10.1016/j.indmarman.2007.07.002

openalex_workW1977422009

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Corporate branding and value creation for initiating and managing relationships in B2B markets

2013Ingredient branding strategies in an assembly supply chain: models and analysis

2020Is advertising an underappreciated driver of sales growth in B2B markets? Theoretical perspectives and empirical evidence