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An analysis of B2B ingredient co-branding relationships

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References

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1998Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes473 cited

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2015Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting29 cited
2020Corporate branding and value creation for initiating and managing relationships in B2B markets27 cited
2020Is advertising an underappreciated driver of sales growth in B2B markets? Theoretical perspectives and empirical evidence24 cited
2013Ingredient branding strategies in an assembly supply chain: models and analysis24 cited
2012Business‐to‐Business Branding: A Review and Assessment of the Impact of Non‐Attribute‐Based Brand Beliefs on Buyer's Attitudinal Loyalty23 cited
2016Does ingredient advertising work? Some evidence on its impact20 cited
2023Collaborative-commerce in supply chains: A review and classification of analytical models18 cited
2017Consumer evaluation of ingredient branding strategy14 cited
2009The Strategic Meaning of Ingredient Brands: A Resource-Based Analysis13 cited
2014The effects of value chain expanded brand communication on innovation acceptance12 cited
2020Ingredient Branding: A Differentiation Strategy for the Commoditized World11 cited
2022Applying multi-stage marketing in industrial markets: Exploratory insights on its successful implementation, management and adaptation in dynamic markets10 cited