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Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap

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References

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2014Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption282 cited
2000Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views281 cited
1980The Marketing of Social Causes: The First 10 Years256 cited

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2003SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES255 cited

1993Antecedents of the Attraction Effect: An Information-Processing Approach231 cited

1982Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement208 cited

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2001The Marriage of Politics and Marketing196 cited

2000Professional accountants and the development of a management accounting service for the small firm: barriers and possibilities191 cited

2012Enduring travel involvement, destination brand equity, and travelers’ visit intentions: A structural model analysis183 cited