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Purchasing behaviours and perceptions of environmentally harmful products

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Environmental Sustainability in Business Environmental Education and Sustainability Consumer behavior in food and health

Abstract

The green movement in newly industrialized countries often lags behind the West. While the green awareness has started to rise rapidly in some of these countries, the ability of attitudes to predict behaviour for environmentally sensitive products is questionable. A survey of 552 Hong Kong citizens was conducted to examine how consistent consumers’ actions were with their attitudes towards seven environmentally sensitive products. The results have shown that consumers’ environmental concern is not reflected in their purchasing behaviour. This calls for more education and initiative from both the government and businessmen to induce people to channel their attitudes into actions.

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References

1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy 1991An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products 1993Everybody Seems Concerned About the Environment: But Is This Concern Reflected in (Danish) Consumers' Food Choice?

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