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What Drives Consumers to Interact with Brands through Social Media? A Motivation Scale Development Study
15 references·2 citing·43 second hop
What Drives Consumers to Interact with Brands through Social Media? A Motivation Scale Development Study (2014)What Drives Consumers to Interact with Br…How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)How Does Brand-related User-g…The personal and social motivation of customers’ participation in brand community (2011)The personal and social motiv…Social media in branding: Fulfilling a need (2011)Social media in branding: Ful…Mapping and leveraging influencers in social media to shape corporate brand perceptions (2011)Mapping and leveraging influe…An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing (2011)An Examination of the Factors…Social Media and its implications for Viral Marketing (2010)Social Media and its implicat…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff (2009)The Facebook Era: Tapping Onl…The complex problem of monetizing virtual electronic social networks (2009)The complex problem of moneti…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Confirmatory Analysis of Exploratively Obtained Factor Structures (2001)Confirmatory Analysis of Expl…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Principles of Marketing (1972)Principles of MarketingCoefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach (2022)Developing the Integrated Mar…Engaging customers through online participation in social networking sites (2016)Engaging customers through on…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Application of confirmatory factor analysis to the study of self-concept: First- and higher order factor models and their invariance across groups. 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(1990)Factor structure of the Hare Psychopathy Checklist: Youth Version (PCL: YV) in incarcerated adolescents. (2006)Factor structure of the Psychopathic Personality Inventory (PPI): Findings from a large incarcerated sample. (2008)The purpose and practice of exploratory and confirmatory factor analysis in psychological research: Decisions for scale development and validation. (2017)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)The theory of planned behavior (1991)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)User Acceptance of Information Technology: Toward A Unified View1 (2003)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)
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References

  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics9,798 cited
  • 1972Principles of Marketing5,587 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2012How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?1,044 cited
  • 2011Mapping and leveraging influencers in social media to shape corporate brand perceptions401 cited
  • 2011An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing398 cited
  • 2001Confirmatory Analysis of Exploratively Obtained Factor Structures373 cited
  • 2009The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff183 cited
  • 2010Social Media and its implications for Viral Marketing175 cited
  • 2011Social media in branding: Fulfilling a need174 cited
  • 2009The complex problem of monetizing virtual electronic social networks164 cited

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  • 2011The personal and social motivation of customers’ participation in brand community37 cited
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    • 2022Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach127 cited
    • 2016Engaging customers through online participation in social networking sites124 cited