Customers' values, beliefs on sustainable corporate performance, and buying behavior

Christy M. Collins · Linda Steg · Martine A. S. Koning

217 citations0/0 files storedPsychology and Marketing

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Environmental Sustainability in Business Corporate Social Responsibility Reporting Sustainable Supply Chain Management

Abstract

Abstract Sustainable corporate performance (SCP) requires balancing a corporation's economic, social, and environmental performance. This research explores values, beliefs about the importance of SCP, and buying behaviors of supermarket customers from within a stakeholder framework. Beliefs about the importance of SCP (both social and environmental, but not economic) were found to be related to values. Also, it was found that customers' environmentally responsible buying behaviors were related to their beliefs about the importance of environmental SCP. However their socially responsible buying was not related to their beliefs about the importance of social SCP. Responsible buying behavior may be facilitated by providing reliable information about environmental and social aspects of products. Marketing professionals have a central role to play in moving towards a greater level of corporate transparency and sustainability. © 2007 Wiley Periodicals, Inc.

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References

1980Understanding Attitudes and Predicting Social Behavior 2010Strategic management a stakeholder approach 1985From Intentions to Actions: A Theory of Planned Behavior 1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries 1979Review of Psychometric theory (2nd ed.).1995A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance 1994Are There Universal Aspects in the Structure and Contents of Human Values?2001Shareholder value, stakeholder management, and social issues: what's the bottom line?

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