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Building customer relationships in an electronic age: The role of interactivity of E‐commerce Web sites

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References

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2000Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment

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1,371 cited

1997The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development1,340 cited

1993Loyalty-based management.1,317 cited

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