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Understanding consumers’ perceptions of competitive tiers—can perceived risk help?
16 references·1 citing·29 second hop
Understanding consumers’ perceptions of competitive tiers—can perceived risk help? (1989)Understanding consumers’ perceptions of c…Advances in Consumer Research (2025)Advances in Consumer ResearchPrinciples of Numerical Taxonomy (2013)Principles of Numerical Taxon…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The magical number seven, plu…A Note on Generic Purchaser Generalizations and Subcultural Variations (1985)A Note on Generic Purchaser G…Grocery Generics — An Extension of the Private Label Concept (1984)Grocery Generics — An Extensi…Perceived risk and risk relievers: An empirical investigation (1983)Perceived risk and risk relie…The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction (1979)The Effect of Self-Confidence…A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing (1978)A Behavioral Process Approach…A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing (1978)A Behavioral Process Approach…Information Acquisition Behavior in Brand Choice Situations (1977)Information Acquisition Behav…A manual for repertory grid technique (1977)A manual for repertory grid t…The Components of Perceived Risk (1972)The Components of Perceived R…Consumer Rankings of Risk Reduction Methods (1971)Consumer Rankings of Risk Red…Risk Taking and Information Handling in Consumer Behavior (1969)Risk Taking and Information H…Consumer Behavior as Risk Taking (1960)Consumer Behavior as Risk Tak…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plu…Country-of-origin and private-label merchandise (2011)Country-of-origin and private…Price, brand name, and product composition characteristics as determinants of perceived quality. (1971)The Theory of Buyer Behavior (1971)Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs (1996)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)EXPERIMENTAL PSYCHOLOGY (1940)Working Memory (1974)THE ANALYSIS OF CAUSE MAPS (1992)Revisiting academics' beliefs about teaching and learning (2001)“Opening Up” and “Closing Down” (2007)Perceived risk: The concept and its measurement (1986)Risk Perceptions and Pleasure Travel: An Exploratory Analysis (1992)Risk, uncertainty and the theory of planned behavior: A tourism example (2009)A scaling method for priorities in hierarchical structures (1977)How to make a decision: The analytic hierarchy process (1990)The theory of planned behavior (1991)Consumer patronage and risk perceptions in Internet shopping (2003)Predicting e-services adoption: a perceived risk facets perspective (2003)Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)Role of Product-Related Conversations in the Diffusion of a New Product (1967)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Dimensions of personality: 16, 5 or 3?—Criteria for a taxonomic paradigm (1991)A roster of world cities (1999)A method for taxonomy development and its application in information systems (2012)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)
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References

  • 1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,773 cited
  • 1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,161 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2013Principles of Numerical Taxonomy2,990 cited
  • 1960Consumer Behavior as Risk Taking1,879 cited
  • 1977A manual for repertory grid technique1,573 cited
  • 1971Consumer Rankings of Risk Reduction Methods1,407 cited
  • 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
  • 1972The Components of Perceived Risk1,253 cited
  • 1977Information Acquisition Behavior in Brand Choice Situations406 cited
  • 1978A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing288 cited
  • 1979The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction254 cited
  • 1983Perceived risk and risk relievers: An empirical investigation235 cited
  • 1978A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing140 cited
  • 1984Grocery Generics — An Extension of the Private Label Concept78 cited

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  • 1985A Note on Generic Purchaser Generalizations and Subcultural Variations36 cited
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    • 2011Country-of-origin and private-label merchandise16 cited