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Brands in the arts and culture sector

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2020Does co-production build on co-creation or does co-creation result in co-producing?19 cited
2018Artists as cultural icons: the icon myth transfer effect as a heuristic for cultural branding18 cited
2021Opera participants’ perceptions of brand resonance16 cited
2018Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?15 cited
2021Impact of Strong Global Brands of Cultural Institutions on the Effective Development of Regions in the Context of the Covid-19 Pandemic5 cited