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How to inspire value-laden collaborative consumer-generated content · Study

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ArticleHow to inspire value-laden collaborative consumer-generated content

Albert M. Muñiz2011

Article2011

How to inspire value-laden collaborative consumer-generated content

Albert M. Muñiz · Hope Jensen Schau

153 citations·0/0 files stored·Business Horizons

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Digital Marketing and Social Media Marketing and Advertising Strategies Literature, Culture, and Aesthetics

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References

2003Evolving to a New Dominant Logic for Marketing 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 2009Social media: The new hybrid element of the promotion mix 2001Brand Community 2009How Brand Community Practices Create Value 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning 2008The Wisdom of Consumer Crowds 2003Milwaukee Journal Sentinel

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2015The social media transformation process: curating content into strategy 2014Segmenting consumer reactions to social network marketing 2014CCT applied research and the limits of consumers’ heroicisation 2020Tren Konten Instagram Selama Masa Karantina Pandemi COVID-19 di Indonesia

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Year2011

Typearticle

Published2011-02-02

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations153

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.bushor.2011.01.002

openalex_workW1978661878

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