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How to inspire value-laden collaborative consumer-generated content
16 references·12 citing·49 second hop
How to inspire value-laden collaborative consumer-generated content (2011)How to inspire value-laden collaborative …If you can’t beat them, let them join: The development of strategies to foster consumers’ co-creative practices (2010)If you can’t beat them, let t…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …How Brand Community Practices Create Value (2009)How Brand Community Practices…The Wisdom of Consumer Crowds (2008)The Wisdom of Consumer CrowdsAd Lib : When Customers Create the Ad (2008)Ad Lib : When Customers Creat…When customers get clever: managerial approaches to dealing with creative consumers (2007)When customers get clever: ma…Vigilante Marketing and Consumer-Created Communications (2007)Vigilante Marketing and Consu…Viewing Brands in Multiple Dimensions (2007)Viewing Brands in Multiple Di…Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Teaching Old Brands New Trick…Milwaukee Journal Sentinel (2003)Milwaukee Journal SentinelEvolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Brand Morphing--Implications for Advertising Theory and Practice (2003)Brand Morphing--Implications …Brand Community (2001)Brand CommunityThe Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences (1999)The Social Uses of Advertisin…Buy This Book: Studies in Advertising and Consumption (1997)Buy This Book: Studies in Adv…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Tren Konten Instagram Selama Masa Karantina Pandemi COVID-19 di Indonesia (2020)Tren Konten Instagram Selama …Mobile Banking Adoption: An Exploration of The Behavioural Intention of Consumers in Ireland (2019)Mobile Banking Adoption: An E…Business strategy and business environment: The impact of virtual communities on value creation (2019)Business strategy and busines…Extending the luxury experience to social media – User-Generated Content co-creation in a branded event (2018)Extending the luxury experien…Revisión sistemática de literatura de las variables clave del proceso de co-creación en las instituciones de educación superior. Literature review of the key variables of the co-creation process in higher education institutions. (2017)Revisión sistemática de liter…Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers (2016)Storygiving as a co-creation …Online brand communities: constructing and co-constructing brand culture (2016)Online brand communities: con…The social media transformation process: curating content into strategy (2015)The social media transformati…Brand volunteering (2015)Brand volunteeringSegmenting consumer reactions to social network marketing (2014)Segmenting consumer reactions…CCT applied research and the limits of consumers’ heroicisation (2014)CCT applied research and the …Word of Mouse: CSR Communication and the Social Media (2013)Word of Mouse: CSR Communicat…Qualitative inquiry and research design: choosing among five traditions. 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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2001Brand Community3,994 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning1,418 cited
  • 2008The Wisdom of Consumer Crowds544 cited
  • 2003Milwaukee Journal Sentinel460 cited
  • 1999The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences399 cited
  • 2007Vigilante Marketing and Consumer-Created Communications357 cited
  • 2007When customers get clever: managerial approaches to dealing with creative consumers348 cited
  • 2008Ad Lib : When Customers Create the Ad303 cited
  • 1997Buy This Book: Studies in Advertising and Consumption169 cited
  • 2010If you can’t beat them, let them join: The development of strategies to foster consumers’ co-creative practices97 cited
  • 2003Brand Morphing--Implications for Advertising Theory and Practice63 cited

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2007
Viewing Brands in Multiple Dimensions
56 cited

Cited by

  • 2015The social media transformation process: curating content into strategy130 cited
  • 2014Segmenting consumer reactions to social network marketing121 cited
  • 2015Brand volunteering112 cited
  • 2016Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers111 cited
  • 2013Word of Mouse: CSR Communication and the Social Media110 cited
  • 2018Extending the luxury experience to social media – User-Generated Content co-creation in a branded event110 cited
  • 2016Online brand communities: constructing and co-constructing brand culture108 cited
  • 2014CCT applied research and the limits of consumers’ heroicisation13 cited
  • 2020Tren Konten Instagram Selama Masa Karantina Pandemi COVID-19 di Indonesia10 cited
  • 2019Business strategy and business environment: The impact of virtual communities on value creation9 cited
  • 2017Revisión sistemática de literatura de las variables clave del proceso de co-creación en las instituciones de educación superior. Literature review of the key variables of the co-creation process in higher education institutions.8 cited
  • 2019Mobile Banking Adoption: An Exploration of The Behavioural Intention of Consumers in Ireland6 cited