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Can Effort/Satisfaction Theory Explain Price/Quality Relationships? · Study

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ArticleCan Effort/Satisfaction Theory Explain Price/Quality Relationships?

Unknown author1978

Article1978

Can Effort/Satisfaction Theory Explain Price/Quality Relationships?

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10 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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References

1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 1971The Theory of Buyer Behavior 1959The effect of severity of initiation on liking for a group.1965An Experimental Study of Customer Effort, Expectation, and Satisfaction 1962Explorations in cognitive dissonance.1973Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance 1957Assimilation and contrast effects in reactions to communication and attitude change.

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Year1978

Typearticle

Published1978-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations10

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf02721825

openalex_workW1978662608

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