Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Integration of marketing domain and R&D domain in NPD design process

16 references·7 citing·52 second hop

FromToDepth

this work references cited by second hop

References

1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
1988The House of Quality2,266 cited
1996Integrating R&D and Marketing: A Review and Analysis of the Literature1,300 cited
1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited
1986A Model for Studying R&D. Marketing Interface in the Product Innovation Process793 cited
2002Kansei engineering as a powerful consumer-oriented technology for product development734 cited
1992Patterns of Communication Among Marketing, Engineering and Manufacturing—A Comparison Between Two New Product Teams560 cited
2001Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance463 cited
1997Antecedents and consequences of cross-functional cooperation: A comparison of R&D, manufacturing, and marketing perspectives396 cited
1988Managing Relations Between R&D and Marketing in New Product Development Projects386 cited
1997Antecedents and Consequences of Cross‐Functional Cooperation: A Comparison of R&D, Manufacturing, and Marketing Perspectives339 cited
2005Six Sigma: concepts, tools, and applications323 cited
1994AN AHP FRAMEWORK FOR PRIORITIZING CUSTOMER REQUIREMENTS IN QFD: AN INDUSTRIALIZED HOUSING APPLICATION287 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1997

Application studies to car interior of Kansei engineering

257 cited

2000Customer-driven product development through quality function deployment in the u.s. and japan222 cited

1997Integrated Product Design for Marketability and Manufacturing209 cited

Cited by

2015AI-based methodology of integrating affective design, engineering, and marketing for defining design specifications of new products98 cited
2013MOORA-based Taguchi optimisation for improving product or process quality72 cited
2020The performance effects of management control instruments in different stages of new product development37 cited
2012Customer-perceived value in business-to-business relationships: A study of software customers29 cited
2013Alignment of operations strategy: exploring the marketing interface23 cited
2020Proposal of a Holistic Framework to Support Sustainability of New Product Innovation Processes13 cited
2011Customer's Advisory, Organizational Openness and Capability: the Locus of Value Creation10 cited