Factors Influencing Trust in Online Consumer-to-Consumer (C2C) Transactions

Janejira Sutanonpaiboon · Ayman H. Abuhamdieh

28 citations0/0 files storedJournal of Internet Commerce

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Privacy, Security, and Data Protection

Abstract

This study aims to identify the factors that influence buyer and seller trust in online consumer-to-consumer transactions. Earlier studies focused on the B2C domain, thus this study intends to fill this literature gap. Factor analysis is used to identify the factors in this study using the principle component method. The factors identified by this study are buyers' and sellers’ general propensity to trust others, knowledge and expertise, risk propensity, personal acquaintances and relationships, and their prior transaction experience. The study's limitations and suggestions for future research are discussed.

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References

1995An Integrative Model Of Organizational Trust 1995An Integrative Model of Organizational Trust 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective 2006Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior1 2007Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 2001What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology 2001A Trust Model for Consumer Internet Shopping 2002Individual Trust in Online Firms: Scale Development and Initial Test

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