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Marketing of Risky Sports: From Intention to Action · Study

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ArticleMarketing of Risky Sports: From Intention to Action

Avi Shoham1998

Article1998

Marketing of Risky Sports: From Intention to Action

Avi Shoham · Gregory M. Rose · Lynn R. Kahle

67 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Adventure Sports and Sensation Seeking Diverse Aspects of Tourism Research Recreation, Leisure, Wilderness Management

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References

2019Diffusion of Innovations 1 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research 1993River Magic: Extraordinary Experience and the Extended Service Encounter 1990Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework 1961A Model for Predictive Measurements of Advertising Effectiveness 1993An Exploration of High-Risk Leisure Consumption Through Skydiving

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2003Sensation seeking and risk taking in mortality salience 2017Valence Conversion and the Hedonic Equation: A New Framework for Understanding the Consumption of Aversive Experiences

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Details

Year1998

Typearticle

Published1998-10-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations67

Files0 public / 0

ShelfAdventure Sports and Sensation Seeking

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doi10.1177/0092070398264004

openalex_workW1978702604

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