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Marketing of Risky Sports: From Intention to Action
16 references·2 citing·45 second hop
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.7,609 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research3,866 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
  • 1990Multiple Processes by which Attitudes Guide Behavior: The Mode Model as an Integrative Framework1,999 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1993An Exploration of High-Risk Leisure Consumption Through Skydiving1,149 cited
  • 1992Reckless behavior in adolescence: A developmental perspective916 cited
  • 1990Trying to Consume832 cited
  • 1995Going to Extremes: Managing Service Encounters and Assessing Provider Performance794 cited
  • 1985Social Values and Social Change: Adaptation to Life in America.707 cited
  • 1985Metamotivational dominance: A multimethod validation of reversal theory constructs.639 cited
  • 1990Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity455 cited

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1988
Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit
369 cited
  • 1983Sensation seeking and sports322 cited
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    • 2003Sensation seeking and risk taking in mortality salience58 cited
    • 2017Valence Conversion and the Hedonic Equation: A New Framework for Understanding the Consumption of Aversive Experiences0 cited