SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The influence of advertising context on perceptions of offense
16 references·1 citing·46 second hop
The influence of advertising context on perceptions of offense (2008)The influence of advertising context on p…Advances in Consumer Research (2025)Advances in Consumer ResearchAdvertising of controversial products:a cross‐cultural study (2005)Advertising of controversial …The influence of religion on attitudes towards the advertising of controversial products (2004)The influence of religion on …Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students (2003)Does It Pay to Shock? Reactio…The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion (2001)The Effects of Sexual Social …Attitudes towards offensive advertising: an Australian study (1999)Attitudes towards offensive a…The Effects of Affective Responses to Media Context on Advertising Evaluations (1998)The Effects of Affective Resp…Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Public Assessment of TV Adver…Identifying Who Dislikes Television Advertising: Not by Demographics Alone (1994)Identifying Who Dislikes Tele…Ethics in Advertising: Ideological Correlates of Consumer Perceptions (1994)Ethics in Advertising: Ideolo…Ethical Judgments of Sexual Appeals in Print Advertising (1994)Ethical Judgments of Sexual A…Functional and Belief Dimensions of Attitudes to Television Advertising: Implications for Copytesting (1992)Functional and Belief Dimensi…Context Effects on Recall and Recognition of Magazine Advertisements (1992)Context Effects on Recall and…Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects (1991)Television Commercial Evaluat…Happy and Sad TV Programs: How They Affect Reactions to Commercials (1987)Happy and Sad TV Programs: Ho…The Communication Effects of Controversial Sexual Content in Television Programs and Commercials (1983)The Communication Effects of …Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study (2013)Offensiveness of Advertising …The Impact of Television Advertising: Learning Without Involvement (1965)Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Survey of Internet users' attitudes toward Internet advertising (1999)The Effects of Negative Political Advertisements: A Meta-Analytic Assessment (1999)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Foundations of Behavioral Research (1974)A General Theory of Marketing Ethics (1986)Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising (2002)COMMUNICATING WITH THE SEXES: Male and Female Responses to Print Advertisements (2004)Sex in Advertising: Gender Differences and the Role of Relationship Commitment (2009)Communication and Persuasion: Psychological Studies of Opinion Change. (1954)Advances in Consumer Research (1983)BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES (2005)Relationship marketing: the influence of consumer involvement on perceived service benefits (2006)Involvement theory in constructing bloggers' intention to purchase travel products (2009)Review of Psychometric theory (2nd ed.). (1979)Judgement under Uncertainty: Heuristics and Biases (1983)The Confucius connection: From cultural roots to economic growth (1988)Is religiosity an important determinant on Muslim consumer behaviour in Malaysia? (2011)The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction (2014)Halal tourism, is it really Halal? (2015)Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior (1994)An Update on Sex in Magazine Advertising: 1983 to 2003 (2004)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)Factors influencing people’s continuous watching intention and consumption intention in live streaming (2019)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)Mood States and Consumer Behavior: A Critical Review (1985)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Mood management across affective states: The hedonic contingency hypothesis. (1994)Emotion and Rationality: A Critical Review and Interpretation of Empirical Evidence (2007)Affect, accessibility of material in memory, and behavior: A cognitive loop? (1978)The Power of Feelings in Understanding Advertising Effects (1987)The Impact of Humor in Advertising: A Review (1992)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)The Economics of Information (1961)A Theory of the Allocation of Time (1965)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Sponsorship and advertising: A comparison of consumer perceptions (2001)Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games (2004)Variability in Citizens’ Reactions to Different Types of Negative Campaigns (2011)The Emotions that Drive Viral Video (2013)Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 2004The influence of religion on attitudes towards the advertising of controversial products539 cited
  • 1987Happy and Sad TV Programs: How They Affect Reactions to Commercials503 cited
  • 2003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students302 cited
  • 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited
  • 2001The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion280 cited
  • 1991Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects266 cited
  • 1994Ethical Judgments of Sexual Appeals in Print Advertising241 cited
  • 1992Functional and Belief Dimensions of Attitudes to Television Advertising: Implications for Copytesting184 cited
  • 1992Context Effects on Recall and Recognition of Magazine Advertisements179 cited
  • 1994Identifying Who Dislikes Television Advertising: Not by Demographics Alone176 cited
  • 1994Ethics in Advertising: Ideological Correlates of Consumer Perceptions175 cited
  • 2005Advertising of controversial products:a cross‐cultural study164 cited
  • 1998The Effects of Affective Responses to Media Context on Advertising Evaluations164 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1983The Communication Effects of Controversial Sexual Content in Television Programs and Commercials157 cited
  • 1999Attitudes towards offensive advertising: an Australian study152 cited
  • Cited by

    • 2013Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study21 cited