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Individual Differences in Brand Schematicity

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References

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1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation

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3,378 cited

1990Consumer Evaluations of Brand Extensions3,266 cited

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2020Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity58 cited
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2024Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication39 cited
2013Study 1: Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers39 cited
2016Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising29 cited
2019Human capital routines and sustainability trade-offs29 cited
2021The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response: a meta-analytic review29 cited
2019Beyond brand fit25 cited
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