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A Contingency Theory Approach to Market Orientation and Related Marketing Strategy Concepts: Does Fit Relate to Profit Performance?
16 references·4 citing·46 second hop
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References

  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
  • 1998The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination1,348 cited
  • 1972Strategies for diversification1,257 cited
  • 1988RELATING PORTER'S BUSINESS STRATEGIES TO ENVIRONMENT AND STRUCTURE: ANALYSIS AND PERFORMANCE IMPLICATIONS.1,185 cited
  • 2004Market Orientation, Creativity, and New Product Performance in High-Technology Firms1,086 cited
  • 2001Does market orientation matter?: a test of the relationship between positional advantage and performance1,057 cited
  • 2001One Size Does Not Fit All Projects: Exploring Classical Contingency Domains823 cited
  • 1985Contingency Perspectives of Organizational Strategy: A Critical Review of the Empirical Research724 cited
  • 2002Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?645 cited
  • 2002Knowledge as a Contingency Variable: Do the Characteristics of Knowledge Predict Organization Structure?420 cited
  • 1986Product Diversity and Firm Performance: An Empirical Investigation

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122 cited
  • 2007Entry into Banking Markets and the Early‐Mover Advantage113 cited
  • 2008Product Complexity and Cultural Distance Effects on Managing International Distributor Relationships: A Contingency Approach85 cited
  • Cited by

    • 2021Analyzing earnings management preferences from business strategies21 cited
    • 2012The Relationship between Affective and Continuance Organizational Commitment19 cited
    • 2015El entorno de la organización: un estudio de sus tipologías y su vinculación con la perseción directiva y el diseño organizativo11 cited
    • 2015The influence of entrepreneurial and market orientations on small scale agricultural enterprises in the Vryburg region6 cited