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Consumer interaction in the virtual era: some qualitative insights

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2006The effects of utilitarian and hedonic online shopping value on consumer preference and intentions1,101 cited
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2005Online grocery retailing: what do consumers think?

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2010What makes online community members commit? A social exchange perspective138 cited

2014The Influence of Electronic Word-of-Mouth on Information Adoption in Online Customer Communities102 cited

2012Computer-mediated persuasion in online reviews: Statistical versus narrative evidence101 cited

2006Elecronic Word-of-Mouth94 cited

2013Internet Marketing to 50+ Generations in the UK and France8 cited

2007Crafting self identity in a virtual community6 cited

2015The impact of brand experience on attitudes and brand image : A quantitative study6 cited

2024From Friends to Feedback: Effect of Social Influence on Mobile Shopping in the Post-COVID Era4 cited