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An Objective and Task Media Selection Decision Model and Advertising Cost Formula to Determine International Advertising Budgets
3 references·1 citing·17 second hop
An Objective and Task Media Selection Decision Model and Advertising Cost Formula to Determine International Advertising Budgets (1982)An Objective and Task Media Selection Dec…Marketing Planning in the Multinational Subsidiary: Practices and Problems (1980)Marketing Planning in the Mul…Market Expansion Strategies in Multinational Marketing (1979)Market Expansion Strategies i…Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Book Review: Marketing Manage…Determinants of International Media Purchasing: A Survey of Media Buyers (1988)Determinants of International…Importance-Performance Analysis (1977)Marketing in the international environment (1984)Shaping the future: Mergers, acquisitions, and the U.S. publishing, communications, and mass media industries, 1990–1995 (1996)Journal of International Business Studies (1975)THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES (1975)Experiential Knowledge and Costs in the Internationalization Process (1997)Management International Review (2004)Firms’ degree of born-globalness, international entrepreneurial orientation and export performance (2007)Experiential Knowledge and Cost in the Internationalization Process (2015)Guidelines for Developing International Marketing Strategies (1973)American Business Abroad (1990)Centralization and Autonomy in International-Marketing Decision Making (1998)Determinants and benefits of global strategic marketing planning formality (2000)Assigned versus assumed: Towards a contemporary, detailed understanding of subsidiary autonomy (2017)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)
this work references cited by second hop

References

  • 1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition2,447 cited
  • 1979Market Expansion Strategies in Multinational Marketing241 cited
  • 1980Marketing Planning in the Multinational Subsidiary: Practices and Problems53 cited

Cited by

  • 1988Determinants of International Media Purchasing: A Survey of Media Buyers7 cited

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