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Advertising in America: The First 200 Years
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Advertising in America: The First 200 Years (1991)Advertising in America: The First 200 Yea…Spokes-Characters in Print Advertising: An Update and Extension (2018)Spokes-Characters in Print Ad…From label to trademark (2012)From label to trademarkThe Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946 (2010)The Codevelopment of Trademar…Sexual Objectification and Substance Abuse in Young Adult Women (2010)Sexual Objectification and Su…Nervous Women and Noble Savages: The Romanticized “Other” in Nineteenth‐Century US Patent Medicine Advertising (2008)Nervous Women and Noble Savag…The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999 (2005)The Development, Change, and …Planting a Seed: The Nineteenth-Century Horticultural Boom in America (2004)Planting a Seed: The Nineteen…How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires (2003)How to get “kissably close”: …The Image of Children in Magazine Advertisements From 1905 to 1990 (1994)The Image of Children in Maga…Satisfaction Guaranteed: The Making of the American Mass Market. (1991)Dimensions of Brand Personality (1997)Strategic Brand Management (2007)I'm buying, Jack! Fooling around an ambiguous brand (2013)Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing (2019)Orality and Literacy (1982)Relevance: Communication and Cognition (1986)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Open versus closed advertising texts and interpretive communities (2008)Consumer Perception and Attitude towards the Visual Elements in Social Campaign Advertisement (2012)Effectiveness of Absurdity in Advertising Across Cultures (2012)The Economics of Imperfect Competition. (1934)The Theory of Monopolistic Competition (1957)Consumer Evaluations of Brand Extensions (1990)Historical Research in Marketing: Literature, Knowledge, and Disciplinary Status (2016)Discovering the News: A Social History of American Newspapers (1979)Power/Knowledge: Selected Interviews and Other Writings 1972-1977 (1980)Representation: Cultural representations and signifying practices. (1997)Feminist media studies (1994)The social organization of sexuality (1995)The use of female sexuality in Australian alcohol advertising: public policy implications of young adults' reactions to stereotypes (2009)Sex, Feminism, and Advertising: The Politics of Advertising Feminism in a Competitive Marketplace (2010)Presenting women as sexual objects in marketing communications (2019)Advances in Consumer Research (2025)The Presentation of Self in Everyday Life. (1956)Content Analysis for the Social Sciences and Humanities. (1970)Scenes from the Political Playground: An Analysis of the Symbolic Use of Children in Presidential Campaign Advertising (1999)Selling (Out) the Sporting Woman: Advertising Images in Four Athletic Magazines (2004)Cyclical patterns in the content of advertisements (2006)The Presentation of Self in Everyday Life (2023)The CES-D Scale (1977)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutting Words (2013)Stress: Appraisal and Coping (2013)Relations of Sexual Objectification and Racist Discrimination with Latina Women’s Body Image and Mental Health (2015)Substance use and shame: A systematic and meta-analytic review (2019)Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture (1977)The Mirror Makers: A History of American Advertising and its Creators (1984)The History and Development of Advertising (2000)Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduction to Its Methodology (2019)Who, Moi? Exploring the Fit Between Celebrity Spokescharacters and Luxury Brands (2020)The effects of food anthropomorphism on consumer behavior: A systematic literature review with integrative framework and future research directions (2023)
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  • 2010Sexual Objectification and Substance Abuse in Young Adult Women101 cited
  • 2005The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-199951 cited
  • 1994The Image of Children in Magazine Advertisements From 1905 to 199040 cited
  • 2003How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires39 cited
  • 2018Spokes-Characters in Print Advertising: An Update and Extension21 cited
  • 2010The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 194620 cited
  • 2012From label to trademark16 cited
  • 2004Planting a Seed: The Nineteenth-Century Horticultural Boom in America13 cited
  • 2008Nervous Women and Noble Savages: The Romanticized “Other” in Nineteenth‐Century US Patent Medicine Advertising12 cited

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