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• 1989Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets241 cited
• 2004A Comparison of the Quality of European, Japanese and U.S. Mission Statements:86 cited
• 2005Empowering salespeople: Personal, managerial, and organizational perspectives82 cited
• 2005A Perspective on the Evolution of Marketing Management76 cited
• 2009Creating brand equity in the Chinese clothing market73 cited
• 1994New product development process: An investigation of success and failure in high-technology and non-high-technology firms69 cited
• 2004Innovation in manufacturing as an evolutionary complex system58 cited
• 2016The customer knowledge management and innovation50 cited
• 2014Distributing through multiple channels in industrial wholesaling: how many and how much?48 cited
• 2017The Routledge Handbook of Hospitality Marketing33 cited
• 1990Developing Creative Problem Solving Skills in Marketing Case Analysis27 cited
• 1993The Case Method of Instruction: Student-Led Presentations and Videotaping25 cited
• 2014Tradeoff Between Push and Pull Strategy: The Moderating Role of Brand Awareness20 cited
• 2008Longitudinale Betrachtung der Kognitiven Dissonanz