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Consumidores de baixa renda: uma revisão dos achados de estudos feitos no Brasil
7 references·2 citing·35 second hop
Consumidores de baixa renda: uma revisão dos achados de estudos feitos no Brasil (2008)Consumidores de baixa renda: uma revisão …Brand value (2006)Brand valueThe end of corporate imperialism. (2003)The end of corporate imperial…Preparing for evil. (2003)Preparing for evil.Marketing science in a postmodern world: introduction to the special issue (1997)Marketing science in a postmo…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…O que faz o brasil, Brasil? (1987)O que faz o brasil, Brasil?The Continuing Significance of Social Class to Marketing (1983)The Continuing Significance o…Uma aplicação da heurística da ancoragem e ajustamento considerando diferentes estratos socioeconômicos no Município de Fortaleza-CE (2021)Uma aplicação da heurística d…Taste Transformation in the Context of Social Mobility (2018)Taste Transformation in the C…The Postmodern Condition: A Report on Knowledge (1984)Postmodernism, or, The cultural logic of late capitalism (1991)The Condition of Postmodernity (1991)Long life to marketing research: a postmodern view (2005)Representing markets: The shaping of fashion trends by French and Italian fabric companies (2006)Emotional Marketing Concept: The New Marketing Shift in the Postmodern Era (2010)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Life Cycle Concept in Marketing Research (1966)Issues and Advances in Segmentation Research (1978)Discovery-Oriented Consumer Research (1993)The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers (1998)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)Social Class and Mental Illness: A Community Study (2007)An Invitation to Reflexive Sociology. (1993)Modernity at Large: Cultural Dimensions of Globalization. (1998)Judgment under Uncertainty: Heuristics and Biases (1974)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)A model for inbound supply risk analysis (2006)Identifying Risks and Mitigating Disruptions in the Automotive Supply Chain (2015)Supply chain readiness, response and recovery for resilience (2016)The theoretical rationale for a multinationality-performance relationship (2007)Does subnational region matter? Foreign affiliate performance in the United states and China (2010)Linking Theory and Context: ‘Strategy Research in Emerging Economies’ after Wright et al. (2005) (2012)The Cambridge History of Latin American Literature (1996)Leveraging competitiveness upon national cultural traits: the management of people in Brazilian companies (2005)Unraveling the Mystery of Brazilian Jeitinho (2011)New media, branding and global sports sponsorship (2008)Pay-per-Click Search Engine Advertising (2009)Measuring a multidimensional green brand equity: a tool for entrepreneurship development (2021)
this work references cited by second hop

References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2003The end of corporate imperialism.457 cited
  • 1983The Continuing Significance of Social Class to Marketing314 cited
  • 2003Preparing for evil.294 cited
  • 1987O que faz o brasil, Brasil?246 cited
  • 1997Marketing science in a postmodern world: introduction to the special issue50 cited
  • 2006Brand value32 cited

Cited by

  • 2018Taste Transformation in the Context of Social Mobility9 cited
  • 2021Uma aplicação da heurística da ancoragem e ajustamento considerando diferentes estratos socioeconômicos no Município de Fortaleza-CE0 cited

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