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The purchase of children’s clothing – who has the upper hand?

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References

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2000The kids market: myths and realities260 cited
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1998Parent‐child decision making in children’s clothing stores91 cited
1995Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior75 cited
1998More than just a name above the shop: a comparison of the branding strategies of two UK fashion retailers57 cited

Cited by

2007Consumer behaviour and preferences regarding children's clothing in Turkey33 cited
2011Influence of children on purchasing decisions of well‐to‐do families26 cited
2008Comparing fashion process networks and friendship networks in small groups of adolescents21 cited
2007Branding: a generation gap?19 cited
2019Identifying tween fashion consumers’ profile concerning fashion innovativeness, opinion leadership, internet use for apparel shopping, interest in online co-design involvement, and brand commitment17 cited
2018Who Convinces Whom? Parent and Child Perceptions of Children's Engagement in Parental Purchase Decisions

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12 cited

2010Evaluation of sizing provision among high street retailers and consumer buying practices of children's clothing in the UK11 cited

2011Challenging market conventions9 cited

2012Do family members agree on family purchase decision? – an empirical study among families in H ong K ong9 cited