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Service Learning Inputs and Outcomes in a Personal Selling Course

46 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Service-Learning and Community Engagement Innovative Teaching Methodologies in Social Sciences

Abstract

To improve the use of service learning in the marketing curriculum, Petkus (2000) recommended that future research focus on empirical studies of service learning in specific marketing courses. Personal selling represents a key component of marketing that is quite amenable to service learning, yet very little research has examined the use of service learning in a personal selling course. This study seeks to remedy this omission by describing the inputs and outcomes of a service learning–based Sales Project that forms the cornerstone of a unique approach to teaching personal selling. Quantitative and qualitative analysis provide evidence that the class Sales Project is associated with numerous benefits for the course's students and nonprofit partners.

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1983Experiential Learning : Experience as the Source of Learning and Development 1986Experience and Education 1938Experience and Education.1992Scholarship Reconsidered: Priorities of the Professoriate 1969Broadening the Concept of Marketing 2000Where's the Learning in Service Learning?2010Consumer Behavior: Building Marketing Strategy 1981The Modern American College

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2007Service Learning: Applications and Research in Business 2008Linking collegiate service‐learning to future volunteerism: Implications for nonprofit organizations 2007Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education 2019Sales Education in the United States: Perspectives on Curriculum and Teaching Practices 2020A Critical Review of the Literature for Sales Educators 2.0 2010Zero to 60 in One Semester: Using an Applied Advanced Selling Project to Build a Professional Sales Program

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