Building Sales Competencies through Service Learning

Abstract

The purpose of this article is to report a case study of using service-learning methodology in an undergraduate sales course. Specifically, this article provides faculty with a creative vantage point from which students can gain insights into both buyer and seller perspectives of the sales process via the support of community partners. Overall, the article endorses the integration of service learning into sales or other marketing courses when thoughtful consideration is given to strategizing and implementing specific service learning activities that facilitate positive learning outcomes.

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