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Building Sales Competencies through Service Learning

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References

2000Integrating Marketing Courses to Enhance Team-Based Experiential Learning199 cited
2000A Theoretical and Practical Framework for Service-Learning in Marketing: Kolb’s Experiential Learning Cycle192 cited
2003Selling Today: Creating Customer Value64 cited
2006Service Learning Inputs and Outcomes in a Personal Selling Course46 cited
1995Details and Student Perceptions of an Experiential Program for Personal Selling and Purchasing Classes42 cited
1977Contemporary marketing thought : 1977 educator's proceedings40 cited
1991Sales Training for Students: An Experiential Approach18 cited
2002A Realistic Sales Experience: Providing Feedback by Integrating Buying, Selling, and Managing Experiences17 cited

Cited by

2013Using Sales Management Students to Manage Professional Selling Students in an Innovative Active Learning Project9 cited
2018CAN YOU HEAR ME NOW? AN INNOVATIVE EXPERIENTIAL LEARNING MODULE TO PREPARE TOMORROW’S INSIDE SALESPEOPLE8 cited

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