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ArticleMarketing in a conserver society

Stanley J. Shapiro1978

Article1978

Marketing in a conserver society

Stanley J. Shapiro

47 citations·0/0 files stored·Business Horizons

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Environmental Sustainability in Business Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

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References

1973Criteria for a Theory of Responsible Consumption 1975Marketing for Nonprofit Organizations 2001Conquering a culture of indecision.1975Marketing and the Ecological Crisis 1967Marketing Systems: An Introductory Analysis 2012Demarketing, Yes, Demarketing 1954People of Plenty 1975Positioning Demarketing Strategy

Cited by

2016Growth and Its Discontents 1989Demarketing Strategy in Shortage Marketing Environment 2023Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects 2005El origen doméstico de los productos como ventaja competitiva: la etnocentricidad del consumidor.2015Proposition of an Integrative Theory of Socially-Responsible Consumption Behaviour

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Details

Year1978

Typearticle

Published1978-04-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations47

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1016/0007-6813(78)90040-x

openalex_workW1980577410

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