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Advertising Budgeting, Wearout and Copy Replacement
7 references·0 citing·28 second hop
Advertising Budgeting, Wearout and Copy Replacement (1978)Advertising Budgeting, Wearout and Copy R…Dynamic Version of the Economic Lot Size Model (2004)Dynamic Version of the Econom…Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Advertising Wearout: An Experimental Analysis (1976)Advertising Wearout: An Exper…Television Commercial Wearout (1973)Television Commercial WearoutOptimal Advertising Expenditure (1971)Optimal Advertising Expenditu…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …The Economics of Information (1961)Optimal Advertising Policy under Dynamic Conditions (1962)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)Optimal Pricing and Advertising Policies for New Product Oligopoly Models (1984)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)The Journal of General Psychology (1928)Statistical principles in experimental design. (1962)A Theory of Psychological Reactance (1968)Debiasing through Law (2006)Advertising Repetition and Placement Issues in On-Line Environments (2008)Keeping up with influencers: exploring the impact of social presence and parasocial interactions on Instagram (2021)The Principles of Psychology (1855)The People Look at Commercials: A Study of Audience Behavior (1966)An Aggregate Advertising Pulsing Model with Wearout Effects (1992)Advertising via wireless networks (2005)Horizontal cooperative advertising with advertising threshold effects (2019)An Empirical Analysis of the Optimal Advertising Policy (1977)Optimal Advertising Policies for Diffusion Models of New Product Innovation in Monopolistic Situations (1988)Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach (2004)Perishable Inventory Theory: A Review (1982)Network Design and Transportation Planning: Models and Algorithms (1984)Quantitative models for reverse logistics: A review (1997)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Building Models for Marketing Decisions (2000)
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References

  • 2004Dynamic Version of the Economic Lot Size Model2,055 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
  • 1971Optimal Advertising Expenditure130 cited
  • 1976Advertising Wearout: An Experimental Analysis116 cited
  • 1973Television Commercial Wearout47 cited

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