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The impact of internal and external market orientations on firm performance

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References

1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
1990The Effect of a Market Orientation on Business Profitability7,973 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1993Market Orientation: Antecedents and Consequences7,032 cited
1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
1977Marketing Research: Methodological Foundations4,351 cited
1990The Effect of a Market Orientation on Business Profitability4,254 cited
1994Putting the Service-Profit Chain to Work3,732 cited
1992The Changing Role of Marketing in the Corporation2,773 cited
1995The Comparative Advantage Theory of Competition2,727 cited
1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
1993MARKOR: A Measure of Market Orientation2,353 cited
1992Marketing Services: Competing Through Quality2,178 cited
1999The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance

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1,969 cited

1981Social Measurement: Current Issues1,380 cited

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