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The evolution of customer loyalty strategy
0 references·4 citing·18 second hop
The evolution of customer loyalty strategy (2005)The evolution of customer loyalty strategySocial media influencers as human brands: an interactive marketing perspective (2022)Social media influencers as h…The effect of retro-looking products oriented consumer attitude on brand loyalty (2017)The effect of retro-looking p…Investigating the major marketing communication tools and their impact on building bank brand equity in the Egyptian context A customer perspective (2015)Investigating the major marke…E-loyalty Model in e-Commerce (2013)E-loyalty Model in e-CommerceCustomer Loyalty: Toward an Integrated Conceptual Framework (1994)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Drivers of the formation of e-loyalty towards tourism destinations (2018)The Effect of The E-Commerce Companies Benevolence, Integrity and Competence Characteristics on Consumers Perceived Trust, Purchase Intention and Attitudinal Loyalty (2020)Influence of Online Information Quality and Website Design on User Shopping Loyalty in the Context of E-Commerce Shopping Malls in Korea (2023)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Brand Loyalty: Measurement and Management (1978)Yearning for Yesterday: A Sociology of Nostalgia. (1980)The relationship between customer loyalty and customer satisfaction (2001)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)A mixed-methods exploration of attitudes towards pregnant Facebook fitness influencers (2023)Be constantly different! How to manage influencer authenticity (2023)The bittersweet of consumer–human brand relationships in the social media context (2023)
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  • 2022Social media influencers as human brands: an interactive marketing perspective142 cited
  • 2013E-loyalty Model in e-Commerce33 cited
  • 2015Investigating the major marketing communication tools and their impact on building bank brand equity in the Egyptian context A customer perspective12 cited
  • 2017The effect of retro-looking products oriented consumer attitude on brand loyalty9 cited

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