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Is category management in small supermarkets worth the effort?

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References

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2021Sales Force Management399 cited

1974Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries352 cited

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2016Cumulative impact of category management on small retailers9 cited
2020USO DE VIESES COGNITIVOS EM ATIVAÇÕES DE MERCHANDISING E O EFEITO NAS VENDAS NOS SUPERMERCADOS7 cited