Global media: generic homogeneity and discursive diversity

David Machín · Theo van Leeuwen

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Media Studies and Communication Media Discourse and Social Analysis Cultural, Social, and Media Studies

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This paper forms part of a larger study in which we investigate the notion that the formats of global media output are increasingly homogeneous while the discursive construction of their content is...

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1996Reading images: the grammar of visual design 1959Personal Knowledge: Towards a Post-Critical Philosophy 1989Manufacturing Consent: The Political Economy of the Mass Media.1995Glocalization: Time-Space and Homogeneity-Heterogeneity 1999Runaway World: How Globalisation Is Reshaping Our Lives 2002Argonauts of the Western Pacific 1992English Text: System and structure 1976The Uses of Enchantment: The Meaning and Importance of Fairy Tales

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