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Product differentiation and market performance in producer goods industries · Study

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ArticleProduct differentiation and market performance in producer goods industries

C.M. Sashi1995

Article1995

Product differentiation and market performance in producer goods industries

C.M. Sashi · Louis W. Stern

52 citations·0/0 files stored·Journal of Business Research

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Merger and Competition Analysis Consumer Market Behavior and Pricing Firm Innovation and Growth

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References

1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1966A New Approach to Consumer Theory 1976A New Approach to Consumer Theory 1971Industrial Market Structure and Economic Performance.1961The Economics of Information 1957Barriers to New Competition 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies

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2012Customer engagement, buyer‐seller relationships, and social media 2012Differentiation and Organizational Performance: Empirical Evidence from Jordanian Companies 2017Effect of Product Differentiation Implementation on Marketing Performance on Apparel Industry in Bandung City 2022Commodity Marketing: An Introduction into Key Concepts and Processes

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Year1995

Typearticle

Published1995-06-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations52

Files0 public / 0

ShelfMerger and Competition Analysis

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doi10.1016/0148-2963(94)00062-j

openalex_workW1982864587

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