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Application of data mining tools to hotel data mart on the Intranet for database marketing · Study

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ArticleApplication of data mining tools to hotel data mart on the Intranet for database marketing

Sang Chan Park1998

Article1998

Application of data mining tools to hotel data mart on the Intranet for database marketing

118 citations·0/0 files stored·Expert Systems with Applications

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Customer churn and segmentation Data Mining and Machine Learning Applications Data Mining Algorithms and Applications

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1995Optimal Selection for Direct Mail

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Year1998

Typearticle

Published1998-07-01

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations118

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/s0957-4174(98)00008-6

openalex_workW1983017713

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