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Application of data mining tools to hotel data mart on the Intranet for database marketing
1 references·16 citing·56 second hop
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References

  • 1995Optimal Selection for Direct Mail447 cited

Cited by

  • 2005An effective supplier selection method for constructing a competitive supply-relationship193 cited
  • 2008An intelligent market segmentation system using k-means and particle swarm optimization115 cited
  • 2017LRFMP model for customer segmentation in the grocery retail industry: a case study113 cited
  • 2007Business intelligence approach to supporting strategy-making of ISP service management92 cited
  • 2001The cluster-indexing method for case-based reasoning using self-organizing maps and learning vector quantization for bond rating cases88 cited
  • 2010A two-stage clustering method to analyze customer characteristics to build discriminative customer management: A case of textile manufacturing business82 cited
  • 2002Customer's time-variant purchase behavior and corresponding marketing strategies: an online retailer's case74 cited
  • 1999Customer list segmentation using the combined response model69 cited
  • 2008Outlier identification and market segmentation using kernel-based clustering techniques59 cited
  • 2003A method for customer lifetime value ranking — Combining the analytic hierarchy process and clustering analysis58 cited
  • 2005A decision‐support system for business‐to‐business marketing54 cited
  • 2018Manager perceptions of big data reliability in hotel revenue management decision making41 cited

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  • 2008Decision support system for service quality management using customer knowledge in public service organization40 cited
  • 2014A Two-Phase Clustering Analysis for B2B Customer Segmentation38 cited
  • 2003Multi-attribute scoring method for mobile telecommunication subscribers37 cited
  • 2020A Combined Approach for Customer Profiling in Video on Demand Services Using Clustering and Association Rule Mining33 cited