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Creating synergy with a clicks and mortar approach

3 references·2 citing·21 second hop

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this work references cited by second hop

References

2001Winning the Last Mile of E-Commerce281 cited
2000Get the Right Mix of Bricks and Clicks247 cited
2001Pathways to e-business leadership : getting from bricks to clicks79 cited

Cited by

2014Defining a retailer’s channel strategy applied to young consumers23 cited
2009Investigating the Impact of Firm Strategy - Click-and-Brick, Brick-and-Mortar, and Pure- Click - on Financial Performance9 cited

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