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ArticleRelationship marketing and airline loyalty schemes

DC Gilbert1996

Article1996

Relationship marketing and airline loyalty schemes

89 citations·0/0 files stored·Tourism Management

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Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Aviation Industry Analysis and Trends

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References

1972Principles of Marketing 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface 1995Relationship marketing: Bringing quality, customer service and marketing together 1984A MARKETING APPROACH FOR CUSTOMER RETENTION 1994The relationship marketing process: A conceptualization and application 1991The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s 1992FREQUENT FLYER PROGRAMS AND BUSINESS TRAVELLERS: AN EMPIRICAL INVESTIGATION /1994Relationship marketing: Back to basics?

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2007Tourism Marketing in an Era of Paradigm Shift 2003Relationship Marketing 1999Approaches by hotels to the use of the Internet as a relationship marketing tool 2018Gamification in transport interventions: Another way to improve travel behavioural change 2003Retail loyalty schemes: results from a consumer diary study 2005A comparison of relationship marketing and Guanxi: its implications for the hospitality industry

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Year1996

Typearticle

Published1996-12-01

VenueTourism Management

ISSN-L0261-5177

Languageen

Citations89

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/s0261-5177(96)00078-7

openalex_workW1983476585

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2020The role of relationship quality and loyalty programs in building customer loyalty

2012The Impact of eCRM on Loyalty and Retention of Customers in Iranian Telecommunication Sector