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Relationship marketing and airline loyalty schemes

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References

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Cited by

2007Tourism Marketing in an Era of Paradigm Shift201 cited
2003Relationship Marketing161 cited
1999Approaches by hotels to the use of the Internet as a relationship marketing tool138 cited
2018Gamification in transport interventions: Another way to improve travel behavioural change97 cited
2003Retail loyalty schemes: results from a consumer diary study77 cited
2005A comparison of relationship marketing and Guanxi: its implications for the hospitality industry74 cited
2020The role of relationship quality and loyalty programs in building customer loyalty

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59 cited

2012The Impact of eCRM on Loyalty and Retention of Customers in Iranian Telecommunication Sector43 cited

2004Developing and Rewarding Loyalty to Hotels: The Guest's Perspective43 cited

2015Incumbent Response to Entry by Low-Cost Carriers in the U.S. Airline Industry42 cited

2002The concept mapping approach in marketing: an application in the travel agencies sector42 cited

2003Loyalty marketing and frequent flyer programmes: Attitudes and attributes of corporate travellers42 cited

2015First-Class in-Flight Services and Advertising Effectiveness: Antecedents of Customer-Centric Innovativeness and Brand Loyalty in the United States (US) Airline Industry41 cited

2003Frequent flyer programmes: Is it a relationship, or do the schemes create spurious loyalty?36 cited

2004Building Customer Trust and Relationship Commitment to a Nature-Based Tourism Provider: The Role of Information Investments33 cited

2005The relevance of retail loyalty strategy and practice for leisure/tourism33 cited