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Kunden- oder Markenorientierung – Zwei Seiten einer Medaille oder alternative Routen? · Study

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ArticleKunden- oder Markenorientierung – Zwei Seiten einer Medaille oder alternative Routen?

Carsten Baumgarth2011

Article2011

Kunden- oder Markenorientierung – Zwei Seiten einer Medaille oder alternative Routen?

Carsten Baumgarth · Bill Merrilees · Mats Urde

19 citations·0/0 files stored·Marketing Review St Gallen

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1993Organizational culture and leadership 2006The Core Competence of the Corporation 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1990The Effect of a Market Orientation on Business Profitability 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

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Year2011

Typearticle

Published2011-02-01

VenueMarketing Review St Gallen

ISSN-L1865-6544

Languagede

Citations19

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s11621-011-0014-4

openalex_workW1983556624

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