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Wine marketing: A framework for consumer-centred planning · Study

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ArticleWine marketing: A framework for consumer-centred planning

Demetris Vrontis2010

Article2010

Wine marketing: A framework for consumer-centred planning

Demetris Vrontis · Alkis Thrassou · Michael R. Czinkota

62 citations·0/0 files stored·Journal of Brand Management

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Wine Industry and Tourism Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

2003Research Methods for Business Students 1995Understanding the small business sector 1990Consumer Behavior and Marketing Strategy 2010Consumer Behavior: Building Marketing Strategy 1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective 2004Integrated Marketing Communications 2008Consumer Behavior: Buying, Having and Being 1991Small Business Management: An Entrepreneurial Emphasis

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2016Tradition and innovation in Italian wine family businesses 2018The virtuous cycle of stakeholder engagement in developing a sustainability culture: Salcheto winery 2017External knowledge sourcing and new product development 2016Understanding the relationship between green approach and marketing innovations tools in the wine sector 2016The family variable in the French and Italian wine sector 2014Strengthening regional identities and culture through wine industry cross border collaboration

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Year2010

Typearticle

Published2010-11-26

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations62

Files0 public / 0

ShelfWine Industry and Tourism

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doi10.1057/bm.2010.39

openalex_workW1983565003

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2011Italian wine firms: strategic branding and financial performance

2018The Agile Innovation Pendulum: A Strategic Marketing Multicultural Model for Family Businesses