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Wine marketing: A framework for consumer-centred planning
10 references·16 citing·36 second hop
Wine marketing: A framework for consumer-centred planning (2010)Wine marketing: A framework for consumer-…Consumer Behavior: Building Marketing Strategy (2010)Consumer Behavior: Building M…Consumer Behavior: Buying, Having and Being (2008)Consumer Behavior: Buying, Ha…A functional and symbolic perspective to branding Australian SME wineries (2005)A functional and symbolic per…Integrated Marketing Communications (2004)Integrated Marketing Communic…Research Methods for Business Students (2003)Research Methods for Business…Understanding the small business sector (1995)Understanding the small busin…Small Business Management: An Entrepreneurial Emphasis (1991)Small Business Management: An…Consumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)Assessing the Impact of Count…The World Atlas of Wine (1971)The World Atlas of WineThe requisite match between internal resources and network ties to cope with knowledge scarcity (2020)The requisite match between i…The amazing bond among wine consumption, health and hedonistic well-being (2019)The amazing bond among wine c…A sustainable perspective in wine production for common-good management (2019)A sustainable perspective in …The virtuous cycle of stakeholder engagement in developing a sustainability culture: Salcheto winery (2018)The virtuous cycle of stakeho…The Agile Innovation Pendulum: Family Business Innovation and the Human, Social, and Marketing Capitals (2018)The Agile Innovation Pendulum…The Agile Innovation Pendulum: A Strategic Marketing Multicultural Model for Family Businesses (2018)The Agile Innovation Pendulum…External knowledge sourcing and new product development (2017)External knowledge sourcing a…Understanding the relationship between green approach and marketing innovations tools in the wine sector (2016)Understanding the relationshi…Tradition and innovation in Italian wine family businesses (2016)Tradition and innovation in I…The family variable in the French and Italian wine sector (2016)The family variable in the Fr…Learning and decision making in marketing planning: a study of New Zealand vineyards (2015)Learning and decision making …Innovative marketing behaviour determinants in wine SMEs: the case of an Italian wine region (2015)Innovative marketing behaviou…Strengthening regional identities and culture through wine industry cross border collaboration (2014)Strengthening regional identi…Corporate branding and transformational leadership in turbulent times (2012)Corporate branding and transf…Contemporary Marketing Communications Framework for Football Clubs (2012)Contemporary Marketing Commun…Italian wine firms: strategic branding and financial performance (2011)Italian wine firms: strategic…Country-of-Origin Effects on Product Evaluations (1982)Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective (1989)Conceptual model of the quality perception process (1990)Measuring a multi-dimensional construct: Country image (1993)Advances in Consumer Research (2025)Case Study Research: Design and Methods (1984)Qualitative evaluation and research methods (1990)Basics of Qualitative Research (1992)Business model innovation for sustainability: a food start-up case study (2018)The influence of inbound open innovation on ambidexterity performance: Does it pay to source knowledge from supply chain stakeholders? 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this work references cited by second hop

References

  • 2003Research Methods for Business Students17,197 cited
  • 1995Understanding the small business sector4,296 cited
  • 1990Consumer Behavior and Marketing Strategy1,768 cited
  • 2010Consumer Behavior: Building Marketing Strategy1,131 cited
  • 1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective714 cited
  • 2004Integrated Marketing Communications543 cited
  • 2008Consumer Behavior: Buying, Having and Being471 cited
  • 1991Small Business Management: An Entrepreneurial Emphasis423 cited
  • 2005A functional and symbolic perspective to branding Australian SME wineries94 cited
  • 1971The World Atlas of Wine87 cited

Cited by

  • 2016Tradition and innovation in Italian wine family businesses257 cited
  • 2018The virtuous cycle of stakeholder engagement in developing a sustainability culture: Salcheto winery143 cited
  • 2017External knowledge sourcing and new product development133 cited
  • 2016Understanding the relationship between green approach and marketing innovations tools in the wine sector122 cited
  • 2016The family variable in the French and Italian wine sector77 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2014Strengthening regional identities and culture through wine industry cross border collaboration68 cited
  • 2011Italian wine firms: strategic branding and financial performance67 cited
  • 2018The Agile Innovation Pendulum: A Strategic Marketing Multicultural Model for Family Businesses67 cited
  • 2018The Agile Innovation Pendulum: Family Business Innovation and the Human, Social, and Marketing Capitals61 cited
  • 2020The requisite match between internal resources and network ties to cope with knowledge scarcity61 cited
  • 2015Learning and decision making in marketing planning: a study of New Zealand vineyards46 cited
  • 2019The amazing bond among wine consumption, health and hedonistic well-being45 cited
  • 2012Corporate branding and transformational leadership in turbulent times45 cited
  • 2015Innovative marketing behaviour determinants in wine SMEs: the case of an Italian wine region40 cited
  • 2012Contemporary Marketing Communications Framework for Football Clubs37 cited
  • 2019A sustainable perspective in wine production for common-good management35 cited