SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising
16 references·8 citing·40 second hop
How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising (2012)How Sex in Advertising Varies by Product …Advances in Consumer Research (2025)Advances in Consumer ResearchCommunication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Mass media influences on sexuality (2002)Mass media influences on sexu…Social Cognitive Theory of Mass Communication (2001)Social Cognitive Theory of Ma…The Psychology of Attitudes (1997)The Psychology of AttitudesThe Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Role of Expectancy and Re…A model of brand awareness and brand attitude advertising strategies (1992)A model of brand awareness an…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…A Better Advertising Planning Grid (1991)A Better Advertising Planning…Cognitive and Affective Priming Effects of the Context for Print Advertisements (1990)Cognitive and Affective Primi…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Communication and Persuasion (1986)Communication and PersuasionSex stereotyping in advertising (1983)Sex stereotyping in advertisi…Advertising and consumer psychology (1983)Advertising and consumer psyc…Current issues and research in advertising (1978)Current issues and research i…The Impact of Physically Attractive Models on Advertising Evaluations (1977)The Impact of Physically Attr…Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness (2022)Ad eroticism from a psycholog…How pornography saved fashion from boredom and improved its financial situation and vice versa: Communication technology overlaps between fashion and pornography (2021)How pornography saved fashion…The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study (2020)The impact of visual sexual a…The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression (2017)The Imaginary Intrasexual Com…Sexual appeal in print media advertising: effects on brand recall and fixation time (2017)Sexual appeal in print media …Adopting the Objectifying Gaze: Exposure to Sexually Objectifying Music Videos and Subsequent Gazing Behavior (2017)Adopting the Objectifying Gaz…When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services (2015)When Sex and Romance Conflict…Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness (2014)Examining the influence of di…The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)A Coefficient of Agreement for Nominal Scales (1960)The Measurement of Observer Agreement for Categorical Data (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Rethinking validity and reliability in content analysis (1999)Validation Guidelines for IS Positivist Research (2004)Word of mouth communication within online communities: Conceptualizing the online social network (2007)Social Foundations of Thought and Action : A Social Cognitive Theory (1985)Self-Efficacy: The Exercise of Control (1999)Social Cognitive Theory: An Agentic Perspective (1999)Social Cognitive Theory: An Agentic Perspective (2001)Health Promotion by Social Cognitive Means (2004)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Schema Congruity as a Basis for Product Evaluation (1989)Online Display Advertising: Targeting and Obtrusiveness (2011)Reshaping the Village Test for investigating service brand attachment (2014)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)From Acts To Dispositions The Attribution Process In Person Perception (1965)What is beautiful is good. (1972)The processes of causal attribution. (1973)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)An Information Processing Theory of Consumer Choice (1979)Information Processing from Advertisements: Toward an Integrative Framework (1989)Social Capital: Prospects for a New Concept (2002)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)International Norm Dynamics and Political Change (1998)Role congruity theory of prejudice toward female leaders. (2002)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 1997The Psychology of Attitudes7,143 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 2001Social Cognitive Theory of Mass Communication3,774 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1977The Impact of Physically Attractive Models on Advertising Evaluations1,017 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 1978Current issues and research in advertising940 cited
  • 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?723 cited
  • 1990Cognitive and Affective Priming Effects of the Context for Print Advertisements447 cited
  • 1983Advertising and consumer psychology439 cited
  • 1992A model of brand awareness and brand attitude advertising strategies366 cited
  • 1983Sex stereotyping in advertising330 cited
  • 1991A Better Advertising Planning Grid310 cited
  • 2002

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Mass media influences on sexuality
304 cited

Cited by

  • 2017Adopting the Objectifying Gaze: Exposure to Sexually Objectifying Music Videos and Subsequent Gazing Behavior35 cited
  • 2014Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness33 cited
  • 2017The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression32 cited
  • 2020The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study29 cited
  • 2017Sexual appeal in print media advertising: effects on brand recall and fixation time25 cited
  • 2015When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services19 cited
  • 2022Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers’ sex, ethical judgments, and moral attentiveness12 cited
  • 2021How pornography saved fashion from boredom and improved its financial situation and vice versa: Communication technology overlaps between fashion and pornography2 cited