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The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes

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References

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1999

Net gain: Expanding markets through virtual communities

1,673 cited

1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited

Cited by

2011Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China339 cited
2013Social Media in Destination Choice: Distinctive Electronic Word-of-Mouth Dimensions316 cited
2014Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth281 cited
2017Generation Y’s positive and negative eWOM: use of social media and mobile technology242 cited
2011Conceptualising electronic word of mouth activity241 cited
2012Place branding: creating self‐brand connections and brand advocacy238 cited
2014The role of social network websites in the consumer–brand relationship224 cited
2011Online Persuasion: How the Written Word Drives WOM204 cited
2013Bittersweet! Understanding and Managing Electronic Word of Mouth200 cited
2009The Effects of Cultural Values in Word-of-Mouth Communication188 cited
2019Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM181 cited
2012The role of self-construal in consumers’ electronic word of mouth (eWOM) in social networking sites: A social cognitive approach180 cited
2018Consumer engagement with eWOM on social media: the role of social capital178 cited
2010Consumer-Generated versus marketer-generated websites in consumer decision making176 cited
2019Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation176 cited
2010MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members175 cited