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The benefits of relationship marketing for the consumer and for the fashion retailers

16 references·16 citing·38 second hopsampled

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References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1996The Behavioral Consequences of Service Quality11,994 cited
1992Measuring Service Quality: A Reexamination and Extension10,646 cited
1987Developing Buyer-Seller Relationships9,139 cited
1992A National Customer Satisfaction Barometer: The Swedish Experience5,637 cited
1990Zero defections: quality comes to services.5,373 cited
1998Relational Benefits in Services Industries: The Customer's Perspective2,347 cited
1992Marketing Services: Competing Through Quality2,178 cited
1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
1995Competition when Consumers have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade1,519 cited
1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
1997Customer voluntary performance: Customers as partners in service delivery1,325 cited
1995The complex relationship between consumer satisfaction and brand loyalty1,064 cited
1999Customer benefits and company consequences of customer-salesperson relationships in retailing1,019 cited

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1998

A model of consumer perceptions and store loyalty intentions for a supermarket retailer

880 cited

1996Customer-sales associate retail relationships859 cited

Cited by

2009CRM literature: conceptual and functional insights by keyword analysis110 cited
2009The Effects of Relational Benefits On Customers' Perception of Favorable Inequity, Affective Commitment, and Repurchase Intention in Full-Service Restaurants76 cited
2010Orderly Fashion: A Sociology of Markets61 cited
2016Is Customer Retention Beneficial for Customers: A Conceptual Background52 cited
2011Store attributes influencing relationship marketing: a study of department stores41 cited
2009Relational benefits and loyalty in retailing: an inter‐sector comparison38 cited
2010The role of information technology in relationships between travel agencies and their suppliers36 cited
2014The Effect of Perceived Value on the Loyalty of Generation Y Mobile Internet Subscribers: A Proposed Conceptual Framework35 cited
2017Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing33 cited
2020Capturing customer’s store loyalty through relationship benefits: moderating effect of retail innovation29 cited
2009Customer segmentation based on commitment and ICT use26 cited
2021The effect of materialism, satisfaction and trust upon attitudinal loyalty: The case of denims25 cited
2018The role of satisfaction in fashion marketing: a meta-analysis23 cited
2013Customer orientation, merchandising competencies, and financial performance of small fashion retailers in Bangkok17 cited
2015Do Eco‐friendly VMD and Store Reputation Increase Satisfaction of Retail Customers?12 cited
2020Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market11 cited