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Corporate Facebook pages: when “fans” attack
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  • 2019Complaining practices on social media in tourism: A value co-creation and co-destruction perspective244 cited
  • 2017Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?191 cited
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  • 2015Communicational ambidexterity as a new capability to manage social media communication within organizations81 cited
  • 2018Social media hypes about agro-food issues: Activism, scandals and conflicts63 cited
  • 2015“These days will never be forgotten …”: A critical mass approach to online activism61 cited
  • 2021Strategic Dialogic Communication Through Digital Media During COVID-19 Crisis54 cited
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  • 2018Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry52 cited
  • 2015The Role of Social Media in Societal Change: Cases in Finland of Fifth Estate Activity on Facebook49 cited
  • 2016Emotional stakeholders as “crisis communicators” in social media47 cited

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  • 2015From #mcdonaldsfail to #dominossucks44 cited
  • 2016The Effect of Social Media on Reputation During a Crisis Event in the Cruise Line Industry44 cited
  • 2022User Comments in Social Media Firestorms: A Mixed-Method Study of Purpose, Tone, and Motivation34 cited